E@quire Campaign Analyzer Report: 115863

MDR Campaign Analyzer Report: E@quire

Campaign:	ECM Demo Report	Prepared For:	Market Data Retrieval
Order Reference:	1349570	Campaign Number:	115863
Deployment Date:	9/5/2008 (Friday)	Last Updated:	9/21/2008 (Sunday)

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Campaign Synopsis
E@quireAddresses	1,502	100.00%
Total Email Addresses	1,502	100.00%

Campaign Results
Total Deliverable Messages	1,502	100.00%
Full Mailbox - Not Delivered
Blocked	3	0.20%
Opt-Outs from this campaign	2	0.13%

Response Tracking
Total Opened Emails	564	37.63%
Unique Opened Emails	286	19.08%
Total Clicked	143	9.54%
Unique Clicked - Per Url	130	8.67%
Unique Clicked - Per Recipient	89	5.94%

Tracked Links

	Total Clicks	Total Click %	Unique Clicks by Url	Unique Clicks by Url %
http://www.yourwebsite.com/link13.html	53	3.54	46	3.07
http://www.yourwebsite.com/link16.html	17	1.13	17	1.13
http://www.yourwebsite.com/link19.html	12	0.8	9	0.6
http://www.yourwebsite.com/link18.html	9	0.6	8	0.53
http://www.yourwebsite.com/link4.html	7	0.47	7	0.47
http://www.yourwebsite.com/link5.html	7	0.47	7	0.47
http://www.yourwebsite.com/link12.html	7	0.47	7	0.47
http://www.yourwebsite.com/link6.html	4	0.27	3	0.2
http://www.yourwebsite.com/link7.html	4	0.27	4	0.27
http://www.yourwebsite.com/link11.html	3	0.2	3	0.2
http://www.yourwebsite.com/link14.html	3	0.2	3	0.2
http://www.yourwebsite.com/link17.html	3	0.2	3	0.2
http://www.yourwebsite.com/link20.html	3	0.2	2	0.13
http://www.yourwebsite.com/link3.html	2	0.13	2	0.13
http://www.yourwebsite.com/link9.html	2	0.13	2	0.13
http://www.yourwebsite.com/link15.html	2	0.13	2	0.13
http://www.yourwebsite.com/link21.html	2	0.13	2	0.13
http://www.yourwebsite.com/link8.html	1	0.07	1	0.07
http://www.yourwebsite.com/link10.html	1	0.07	1	0.07
http://www.yourwebsite.com/link23.html	1	0.07	1	0.07
http://www.yourwebsite.com/link22.html	0	0	0	0

Total Opens and Clicks by Day

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	Total	Day 1 Fri	Day 2 Sat	Day 3 Sun	Day 4 Mon	Day 5 Tue	Day 6 Wed	Day 7 9/11-	Day 14 9/18-	Day 21 9/25-	Day 30 10/04-
Total Opens	564	230	24	12	56	15	32	9	48	127	11
Total Clicks	143	69	11	2	19	5	1	8	24	1	3
http://www.yourwebsite.com/link3.html	2	1	0	0	1	0	0	0	0	0	0
http://www.yourwebsite.com/link4.html	7	3	0	0	1	0	0	1	2	0	0
http://www.yourwebsite.com/link5.html	7	3	1	0	2	0	0	0	1	0	0
http://www.yourwebsite.com/link6.html	4	1	0	0	0	1	0	0	0	0	2
http://www.yourwebsite.com/link7.html	4	2	0	0	0	0	1	0	1	0	0
http://www.yourwebsite.com/link8.html	1	1	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link9.html	2	0	1	0	0	0	0	1	0	0	0
http://www.yourwebsite.com/link10.html	1	0	0	0	0	0	0	0	1	0	0
http://www.yourwebsite.com/link11.html	3	0	0	0	0	0	0	1	2	0	0
http://www.yourwebsite.com/link12.html	7	7	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link13.html	53	29	6	0	8	1	0	1	8	0	0
http://www.yourwebsite.com/link14.html	3	3	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link15.html	2	0	0	0	2	0	0	0	0	0	0
http://www.yourwebsite.com/link16.html	17	11	1	0	1	0	0	2	1	0	1
http://www.yourwebsite.com/link17.html	3	2	0	0	0	0	0	1	0	0	0
http://www.yourwebsite.com/link18.html	9	5	1	1	0	2	0	0	0	0	0
http://www.yourwebsite.com/link19.html	12	8	0	1	2	0	0	0	1	0	0
http://www.yourwebsite.com/link20.html	3	1	0	0	0	0	0	0	2	0	0
http://www.yourwebsite.com/link21.html	2	2	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link23.html	1	0	0	0	0	0	0	0	0	1	0

Total Rolling Opens and Clicks by Day

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	Total	Day 1 Fri	Day 2 Sat	Day 3 Sun	Day 4 Mon	Day 5 Tue	Day 6 Wed	Day 7 9/11-	Day 14 9/18-	Day 21 9/25-	Day 30 10/04-
Total Opens	564	230	254	266	322	337	369	378	426	553	564
Total Clicks	143	69	80	82	101	106	107	115	139	140	143
http://www.yourwebsite.com/link3.html	2	1	1	1	2	2	2	2	2	2	2
http://www.yourwebsite.com/link4.html	7	3	3	3	4	4	4	5	7	7	7
http://www.yourwebsite.com/link5.html	7	3	4	4	6	6	6	6	7	7	7
http://www.yourwebsite.com/link6.html	4	1	1	1	1	2	2	2	2	2	4
http://www.yourwebsite.com/link7.html	4	2	2	2	2	2	3	3	4	4	4
http://www.yourwebsite.com/link8.html	1	1	1	1	1	1	1	1	1	1	1
http://www.yourwebsite.com/link9.html	2	0	1	1	1	1	1	2	2	2	2
http://www.yourwebsite.com/link10.html	1	0	0	0	0	0	0	0	1	1	1
http://www.yourwebsite.com/link11.html	3	0	0	0	0	0	0	1	3	3	3
http://www.yourwebsite.com/link12.html	7	7	7	7	7	7	7	7	7	7	7
http://www.yourwebsite.com/link13.html	53	29	35	35	43	44	44	45	53	53	53
http://www.yourwebsite.com/link14.html	3	3	3	3	3	3	3	3	3	3	3
http://www.yourwebsite.com/link15.html	2	0	0	0	2	2	2	2	2	2	2
http://www.yourwebsite.com/link16.html	17	11	12	12	13	13	13	15	16	16	17
http://www.yourwebsite.com/link17.html	3	2	2	2	2	2	2	3	3	3	3
http://www.yourwebsite.com/link18.html	9	5	6	7	7	9	9	9	9	9	9
http://www.yourwebsite.com/link19.html	12	8	8	9	11	11	11	11	12	12	12
http://www.yourwebsite.com/link20.html	3	1	1	1	1	1	1	1	3	3	3
http://www.yourwebsite.com/link21.html	2	2	2	2	2	2	2	2	2	2	2
http://www.yourwebsite.com/link23.html	1	0	0	0	0	0	0	0	0	1	1

Total Opens and Clicks by Segment

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Segment	Deliverables	Total Opens	Total Open %	Total Clicks	Total Click %
Segment 001	130	56	43.08	14	10.77
Segment 002	935	352	37.65	85	9.09
Segment 003	46	7	15.22	3	6.52
Segment 004	140	40	28.57	11	7.86
Segment 005	28	12	42.86	3	10.71
Segment 006	5	2	40.0	0	0
Segment 007	11	2	18.18	2	18.18
Segment 008	1	1	100	1	100
Segment 009	61	8	13.11	1	1.64
Segment 010	71	42	59.15	13	18.31
Segment 011	74	42	56.76	10	13.51

Total Opens and Clicks by JobCodes

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Description	Deliverables	Total Opens	Total Open %	Total Clicks	Total Click %
Elementary Principal	6	0	0	0	0
Principal	1059	408	38.53	99	9.35
Reading/Literacy Coach	46	7	15.22	3	6.52

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Public Districts
Total Public District Universe: 334	Percent of Total: 22.24%

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Districts by Enrollment	Total	1-599	600-1,199	1,200-2,499	2,500-4,999	5,000-9,999	10,000-24,999	25,000 or more	Unclassified
Universe Coverage	334	20	35	85	77	59	51	7	0
Universe Coverage %	100	5.99	10.48	25.45	23.05	17.66	15.27	2.10	0
Total Opens	142	3	4	39	29	46	17	4	0
Open Rate	42.51	15.00	11.43	45.88	37.66	77.97	33.33	57.14	0
Total Clicks	38	1	1	17	7	3	5	4	0
Click Rate	11.38	5.00	2.86	20.0	9.09	5.08	9.80	57.14	0

Districts by Metro	Total	Rural/Non-Metro	Suburban	Urban
Universe Coverage	334	34	271	29
Universe Coverage %	100	10.18	81.14	8.68
Total Opens	142	15	114	13
Open Rate	42.51	44.12	42.07	44.83
Total Clicks	38	2	34	2
Click Rate	11.38	5.88	12.55	6.90

District By Day	Total	Day 1 Fri	Day 2 Sat	Day 3 Sun	Day 4 Mon	Day 5 Tue	Day 6 Wed	Day 7 9/11-	Day 14 9/18-	Day 21 9/25-	Day 30 10/04-
Total Opens	142	47	12	1	16	5	11	1	13	36	0
Total Clicks	38	22	6	1	2	3	0	0	4	0	0
http://www.yourwebsite.com/link4.html	1	0	0	0	0	0	0	0	1	0	0
http://www.yourwebsite.com/link5.html	1	0	1	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link9.html	1	0	1	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link12.html	1	1	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link13.html	20	14	3	0	2	1	0	0	0	0	0
http://www.yourwebsite.com/link14.html	1	1	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link16.html	4	4	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link18.html	6	2	1	1	0	2	0	0	0	0	0
http://www.yourwebsite.com/link19.html	1	0	0	0	0	0	0	0	1	0	0
http://www.yourwebsite.com/link20.html	2	0	0	0	0	0	0	0	2	0	0

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Public Schools
Total Public School Universe: 1,005	Percent of Total: 66.91%

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Public Schools by Enrollment	Total	1-99	100-199	200-299	300-499	500-999	1,000-2,499	2,500 or more	Unclassified
Universe Coverage	1,005	14	59	137	440	329	26	0	0
Universe Coverage %	100	1.39	5.87	13.63	43.78	32.74	2.59	0	0
Total Opens	404	2	91	26	156	124	5	0	0
Open Rate	40.20	14.29	154.24	18.98	35.45	37.69	19.23	0	0
Total Clicks	105	0	11	4	45	41	4	0	0
Click Rate	10.45	0	18.64	2.92	10.23	12.46	15.38	0	0

Public Schools by Type	Total	Adult Ed	Combined	Elementary	JHS	Middle	Special Ed	SHS	Career/Tech Ed
Universe Coverage	1,005	0	5	981	1	9	0	8	1
Universe Coverage %	100	0	0.50	97.61	0.10	0.90	0	0.80	0.10
Total Opens	404	0	0	400	0	4	0	0	0
Open Rate	40.20	0	0	40.77	0	44.44	0	0	0
Total Clicks	105	0	0	103	0	2	0	0	0
Click Rate	10.45	0	0	10.50	0	22.22	0	0	0

Public Schools by Metro	Total	Rural/Non-Metro	Suburban	Urban
Universe Coverage	1,004	76	811	117
Universe Coverage %	100	7.57	80.78	11.65
Total Opens	404	38	332	34
Open Rate	40.24	50.0	40.94	29.06
Total Clicks	105	11	84	10
Click Rate	10.46	14.47	10.36	8.55

Public Schools by Day	Total	Day 1 Fri	Day 2 Sat	Day 3 Sun	Day 4 Mon	Day 5 Tue	Day 6 Wed	Day 7 9/11-	Day 14 9/18-	Day 21 9/25-	Day 30 10/04-
Total Opens	404	171	8	11	38	10	21	8	35	91	11
Total Clicks	105	47	5	1	17	2	1	8	20	1	3
http://www.yourwebsite.com/link3.html	2	1	0	0	1	0	0	0	0	0	0
http://www.yourwebsite.com/link4.html	6	3	0	0	1	0	0	1	1	0	0
http://www.yourwebsite.com/link5.html	6	3	0	0	2	0	0	0	1	0	0
http://www.yourwebsite.com/link6.html	4	1	0	0	0	1	0	0	0	0	2
http://www.yourwebsite.com/link7.html	4	2	0	0	0	0	1	0	1	0	0
http://www.yourwebsite.com/link8.html	1	1	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link9.html	1	0	0	0	0	0	0	1	0	0	0
http://www.yourwebsite.com/link10.html	1	0	0	0	0	0	0	0	1	0	0
http://www.yourwebsite.com/link11.html	3	0	0	0	0	0	0	1	2	0	0
http://www.yourwebsite.com/link12.html	6	6	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link13.html	33	15	3	0	6	0	0	1	8	0	0
http://www.yourwebsite.com/link14.html	2	2	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link15.html	2	0	0	0	2	0	0	0	0	0	0
http://www.yourwebsite.com/link16.html	13	7	1	0	1	0	0	2	1	0	1
http://www.yourwebsite.com/link17.html	3	2	0	0	0	0	0	1	0	0	0
http://www.yourwebsite.com/link18.html	3	3	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link19.html	11	8	0	1	2	0	0	0	0	0	0
http://www.yourwebsite.com/link20.html	1	1	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link21.html	2	2	0	0	0	0	0	0	0	0	0
http://www.yourwebsite.com/link23.html	1	0	0	0	0	0	0	0	0	1	0

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Private Schools
Total Private Universe: 33	Percent of Total: 2.20%

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Private Schools by Enrollment	Total	1-99	100-199	200-299	300-499	500-999	1,000-2,499	2,500 or more	Unclassified
Universe Coverage	33	3	12	7	5	6	0	0	0
Universe Coverage %	100	9.09	36.36	21.21	15.15	18.18	0	0	0
Total Opens	4	1	3	0	0	0	0	0	0
Open Rate	12.12	33.33	25.00	0	0	0	0	0	0
Total Clicks	0	0	0	0	0	0	0	0	0
Click Rate	0	0	0	0	0	0	0	0	0

Private Schools by Type	Total	Adult Ed	Combined	Elementary	JHS	Middle	Special Ed	SHS	Career/Tech Ed
Universe Coverage	33	0	8	25	0	0	0	0	0
Universe Coverage %	100	0	24.24	75.76	0	0	0	0	0
Total Opens	4	0	0	4	0	0	0	0	0
Open Rate	12.12	0	0	16.00	0	0	0	0	0
Total Clicks	0	0	0	0	0	0	0	0	0
Click Rate	0	0	0	0	0	0	0	0	0

Private Schools by Metro	Total	Rural/Non-Metro	Suburban	Urban
Universe Coverage	33	2	29	2
Universe Coverage %	100	6.06	87.88	6.06
Total Opens	4	1	2	1
Open Rate	12.12	50.0	6.90	50.0
Total Clicks	0	0	0	0
Click Rate	0	0	0	0

Private Schools by Day	Total	Day 1 Fri	Day 2 Sat	Day 3 Sun	Day 4 Mon	Day 5 Tue	Day 6 Wed	Day 7 9/11-	Day 14 9/18-	Day 21 9/25-	Day 30 10/04-
Total Opens	4	4	0	0	0	0	0	0	0	0	0
Total Clicks	0	0	0	0	0	0	0	0	0	0	0

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Catholic Schools
Total Catholic Universe: 86	Percent of Total: 5.73%

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Catholic Schools by Enrollment	Total	1-99	100-199	200-299	300-499	500-999	1,000-2,499	2,500 or more	Unclassified
Universe Coverage	86	3	16	28	28	11	0	0	0
Universe Coverage %	100	3.49	18.60	32.56	32.56	12.79	0	0	0
Total Opens	10	0	6	1	2	1	0	0	0
Open Rate	11.63	0	37.50	3.57	7.14	9.09	0	0	0
Total Clicks	0	0	0	0	0	0	0	0	0
Click Rate	0	0	0	0	0	0	0	0	0

Catholic Schools by Type	Total	Adult Ed	Combined	Elementary	JHS	Middle	Special Ed	SHS	Career/Tech Ed
Universe Coverage	86	0	1	85	0	0	0	0	0
Universe Coverage %	100	0	1.16	98.84	0	0	0	0	0
Total Opens	10	0	0	10	0	0	0	0	0
Open Rate	11.63	0	0	11.76	0	0	0	0	0
Total Clicks	0	0	0	0	0	0	0	0	0
Click Rate	0	0	0	0	0	0	0	0	0

Catholic Schools by Metro	Total	Rural/Non-Metro	Suburban	Urban
Universe Coverage	85	4	74	7
Universe Coverage %	100	4.71	87.06	8.24
Total Opens	10	0	10	0
Open Rate	11.76	0	13.51	0
Total Clicks	0	0	0	0
Click Rate	0	0	0	0

Catholic Schools by Day	Total	Day 1 Fri	Day 2 Sat	Day 3 Sun	Day 4 Mon	Day 5 Tue	Day 6 Wed	Day 7 9/11-	Day 14 9/18-	Day 21 9/25-	Day 30 10/04-
Total Opens	10	5	4	0	1	0	0	0	0	0	0
Total Clicks	0	0	0	0	0	0	0	0	0	0	0

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Total Opens and Clicks By State

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State	Deliverables	Total Opens	Total Open %	Total Clicks	Total Click %
New Jersey	1458	560	38.41	143	9.81

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